DeepAir Solutions uses artificial intelligence to customizes the user experience for travel customers. In other words, their product is a complex algorithm. So, my challenge became… how to you produce a video for an algorithm?
Working directly with the clients, I first identified that colleagues and investors were their appropriate audience. This determined how simplified the language needed to be in the video since colleagues and investors would understand the technical aspects of the product much more than general customers. Next, the client sent me their marketing literature, and we worked together to develop a script. Finally, I crafted visuals based on their website and promotion material. This included a combination of stock videos, and custom animation created by File Not Found Studios. The client was involved in every step of the video production. The end result was a video that exceeded their expectations.