Pop Rocket is an out-of-this-world new skill and action game! To play, you pull the string on the rocket to start the countdown, roll the die, and move your color star catchers to where you think the little stars will land to catch as many as you can. This was a commercial that was headed by our EU office, but I revised for the US market.
I began by cutting down the spot from 20 seconds to 15 seconds, only keeping the most essential shots that told the story of the game play. I then worked with the studio to add animation at the end. As a group we discussed the animation internally until we all agreed on the character popping out of the box and blasting off over the product. I then created a storyboard-video to explain to the studio overseas what we wanted.
After a couple weeks of revisions, the animation looked perfect. I then wrote the script, hired a voice over artist, and edited the final version in-office using Adobe Premiere Pro. The commercial has appeared on broadcast television, on our website and major retailer product pages, and on social media.