“Shit Happens” was Goliath Game’s first attempt into producing adult party games similar to “Cards Against Humanity”. We hired controversial Olympian, Ryan Lochte, as a spokes person. I flew down to Gainsville, FL with our marketing team to shoot a game play video with him. I used a local casting agency to hire actors, and then shot an intro and outro with Ryan. Aside from those staged scenes, my decision for the rest of the shoot was to focus on their natural interaction during game play, instead of focusing primarily on the product itself. The end result was a great video that we used for a social media contest and other online promotions.