Zoom Ball was a popular toy back in the 1990s. After Goliath Games brought it back to market, I sat with the president of our company to discuss what the commercial would need to feature. Once we had a solid idea, I worked with our production department in Spain to produce a storyboard. After several revisions, the concept was sent to a 3rd party production company. I selected the cast, and worked with my counterpart in Spain to produce a 20 second spot that could also be used for our international markets. Afterwards, I hired a new voiceover artist, and recut the commercial in-house from a 20 second spot to a 15 second spot to be broadcasted in the US.